We asked Sándor Kasza, CEO, about the road to healthy eating and living, the content behind the Golden Granet brand and everything represented by their high-quality products of high nutritional value.
- Is there a story based on own experience behind the Golden Granet name?
- At the age of 32, I have suffered from strong reflux that was already disrupting my daily life, of course I immediately saw the fulfilling prophecy that everything I have made so far, I will be spending on medicine and waiting in the hallway looking for the doctor. An antacid only suppresses a symptom, does not resolve the body’s warning signal, so it was not an option for me in the long run. Anyway, it is a job harm to work on research topics, so I delved into this area.
- Are these studies publicly available?
- Of course, anyone can find them if they are looking for it thoroughly. My suspicion was nicely confirmed by the lectures of renowned professionals in professional forums: the result is frightening and shows that much of the disease could be avoided by developing a proper diet. In addition, it is even more shocking to know that these research findings, whether made in the 1960s or early 2000s, have not been incorporated into general education or even into specific curricula.
- So what shall we eat or what shall we avoid?
- I do not want to be a person declaring the truth, but I am happy to share my experiences. I do not eat white or whole wheat bread; I completely exclude gluten from my diet. I avoid food derived from cow’s milk or its derivatives and additives, as well as soy and egg whites.
- Why do you? Is it because of the sensitivity and allergies found?
- For me, it is enough that the reflux and abdominal discomfort has stopped and the severe ragweed allergy has been only disturbing me one weekend this year. The buttery popcorn I had consumed the day before has also played a major role in the latter.
- So is there zero tolerance?
- This is how it works for me; the coffee cream and risotto do not fit during allergic periods.
- Do you want to live forever?
- I will try to do my best. However, this extends beyond eating according to strict rules, it is necessary to practice a minimum amount of sport, to eat a variety of vegetables and quality fruits to renew the intestine.
- All your products are allergen-free.
- And with one exception yeast-free. Our goal is to use raw materials of the highest quality, which shall be slow-release carbohydrates. By the way, we want to show that an allergen-free product can be just as delicious or as juicy as its non allergen-free counterparts.
- Are you able to achieve this?
- A number of our products have already won various professional awards, but customer recognition is even more important to us. We simply start to be a superpower of cocoa rolls (‘kakaós csiga’), simply due to its taste. I am even more proud of bakery products, like Gourmet bread or mini rolls.
- What product categories are there, and what else can be expected?
- Bakery products, biscuits, cakes and meat substitutes. The latter category is now expanding with the burger patty so fashionable nowadays, that is, similar in color, taste and texture to real meat.
- Where are the products available?
- Via web shops and at several groceries. Where they are committed to a healthy lifestyle and have a good team, turnover is surprisingly high. It is important to be able to pass on the knowledge behind the products to the customers, but taste is our winning strategy: the complimentary package delivered along with the first order often makes the shelf become empty. We want to show you what you can prepare at home, simply and quickly.
